Sam Heughan has been teasing a number of announcements as of late, and one of them included the development of his own whisky. He teased it briefly in an interview this week on This Morning, and earlier today he released a little more news in the form of a name: Great Glen Company.
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In the post below via his official Twitter, you can see the announcement of the name alongside the notice that “Great Glen is Coming.” The development of a whisky brand is certainly not something that happens overnight, so obviously this has been planned out for a while. Also, what better time to make said announcement than World Whisky Day? It’s a great way to get some attention out there on the brand before the launch, whenever that may be.
With a name like Great Glen, it’s pretty clear that the brand is meant to be a celebration of Scotland. The Great Glen is a famous rift valley / fault line that runs through much of Scotland, and there is also a famous pathway entitled the Great Glen Way that goes along with it. Developing a whisky that reflects Scotland is clearly important, and this also helps to tie it in more with Outlander and the show’s devoted fans. Without ever mentioning or even referencing the show, the idea invokes a similar reaction. After all, Outlander fans would be a key marketing base for the product.
Heughan is not the first television star to be involved in a line of specialty beverages / spirits. Here in North America Arrow star Stephen Amell is heavily involved in Nocking Point, which is primarily a winery but also markets a number of other products. Doing this sort of thing is a way to further expand your business portfolio, while also exploring something else you have a passion for. Sam’s love of whisky is pretty well-documented at this point so this feels like the perfect endeavor for him to take on. The thing that continues to impress us is how he can juggle this with the show, charity work, and other ventures — it’s the end result of having focus and a good team around you.